Where Ethics Leads, Change Follows

You may know that developing a change strategy or a code of business conduct is merely a good start.

That good start however, is comparatively easy compared to making the deep and lasting changes needed to the way people perform for your business. 

That requires adoption!  Which is why we say ... where ethics leads, change follows

So knowing this, what can you to do about it?  Our first tip is to look at the psychology behind the situation.